Finding models: Usually, a team of stylists and designers will begin planning their model search six months before the season begins.Technical support is expensive if a brand is sponsoring a show. Does the venue provide seating? What about lighting and sound? Do they want a raised catwalk or just a carpet? A brand may also need to get qualified people in to sort out the video, audio, and lighting, which means paying for labor for both setup and takedown. Now depending on where the brand chooses, there will be various things to think about, such as how does the brand want to style the venue. The production company for a fashion show does location scouting, then narrows the possibilities down to several sites, taking into account factors such as price, capacity, and appearance. Choosing a production company: The company providing the technical and location support for a show is called the production company.Most runway shows have between 100 and 200 people attending. The biggest expense is paying for models, set design, lighting and sound equipment, and venue fees. Makeup, Hair and Nails: $0 (Most of these are sponsored)Ī runway show isn't just about the clothes it's about producing an experience for the audience-one that will translate into sales for the designers.Established models: +$20,000 from the above range.Here is a breakdown of the cost included to conduct a runway fashion show by famous designer Christian Siriano: So no one really knows what it costs to put one together. That number is hard to come by because fashion shows are privately held events. A runway show costs anywhere between $10 million to $20 million to produce, and this is without the cost of the clothing involved. It's easy to assume that a fashion show is just another part of the media blitz that surrounds a new designer's collection-a photoshoot with models, some press coverage, and maybe some television appearances. Some companies focus on creativity, while others try to bring out the best in their products. How much does a brand typically spend on a fashion show?Īs far as anyone can tell, there is no one way to create a successful runway fashion show. What does a runway fashion show cost? What’s the process behind it? It can be an interesting look at what goes on behind all the dresses, flowers, and Instagrammable moments. But there is not much information about the inner workings of the highly secretive industry. Fashion is an industry that is as notorious for its terrible working conditions as it is for beautiful results.
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